/* ============================================================
   GLOBAL ESSOR — POUR QUI (zigzag clean, style page d'accueil)
   3 profils alternés gauche/droite, barre centrale tracée au scroll
   Scope : #audience.bb-audience (page Présence digitale)
   ============================================================ */

.bb-audience,
.bb-audience *,
.bb-audience *::before,
.bb-audience *::after {
  box-sizing: border-box;
}

.bb-audience h2,
.bb-audience h3 {
  display: block;
  white-space: normal;
  position: static;
  max-width: none;
  overflow: visible;
}

.bb-audience {
  --bb-ink:         #0B1B2B;
  --bb-ink-soft:    #3A4A5A;
  --bb-ink-mute:    #5A6B7B;
  --bb-line:        #E8EEF6;
  --bb-bg:          #FFFFFF;

  --bb-shadow-sm: 0 14px 40px rgba(11, 27, 43, 0.07);
  --bb-shadow-md: 0 26px 70px rgba(11, 27, 43, 0.12);

  --bb-radius:    20px;
  --bb-ease:      cubic-bezier(0.16, 1, 0.3, 1);
  --bb-font: "DM Sans", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;

  --line-progress: 0;

  font-family: var(--bb-font);
  background: #FFFFFF;
  position: relative;
  overflow: hidden;
}

.bb-audience__inner {
  width: min(1200px, calc(100% - 40px));
  margin: 0 auto;
  padding: 110px 0;
  position: relative;
  z-index: 1;
}

/* =========================================================================
   HEADER — kicker, titre, sous-titre (identiques à la home)
   ========================================================================= */
.bb-audience__head {
  margin: 0 auto 90px;
  max-width: 880px;
  text-align: center;
}

.bb-audience__kicker {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 7px 14px 7px 16px;
  margin: 0 0 22px;
  border-radius: 999px;
  background: rgba(var(--color-blue-rgb), 0.08);
  border: 1px solid rgba(var(--color-blue-rgb), 0.16);
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--color-blue);
  width: auto;
  max-width: max-content;
  overflow: hidden;
  isolation: isolate;
}

.bb-audience__kicker::after {
  content: "";
  position: absolute;
  top: 0;
  left: -50%;
  width: 50%;
  height: 100%;
  background: linear-gradient(90deg, transparent 0%, rgba(47, 123, 255, 0.25) 50%, transparent 100%);
  animation: bb-aud-shimmer 8s ease-in-out infinite;
  pointer-events: none;
  z-index: 0;
}

.bb-audience__kicker::before {
  content: "";
  position: relative;
  width: 7px;
  height: 7px;
  border-radius: 999px;
  background: var(--color-blue);
  box-shadow: 0 0 0 0 rgba(var(--color-blue-rgb), 0.5), 0 0 8px rgba(47, 123, 255, 0.6);
  flex-shrink: 0;
  z-index: 1;
  animation: bb-aud-pulse 2.5s ease-out infinite;
}

@keyframes bb-aud-shimmer {
  0%, 70%, 100% { transform: translateX(0); opacity: 0; }
  80%           { opacity: 1; }
  90%           { transform: translateX(400%); opacity: 0; }
}

@keyframes bb-aud-pulse {
  0%   { box-shadow: 0 0 0 0 rgba(var(--color-blue-rgb), 0.6), 0 0 8px rgba(47, 123, 255, 0.6); }
  70%  { box-shadow: 0 0 0 8px rgba(var(--color-blue-rgb), 0), 0 0 8px rgba(47, 123, 255, 0.6); }
  100% { box-shadow: 0 0 0 0 rgba(var(--color-blue-rgb), 0), 0 0 8px rgba(47, 123, 255, 0.6); }
}

.bb-audience__title {
  font-family: var(--bb-font);
  font-size: clamp(32px, 3.4vw, 50px);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin: 0 auto 20px;
  color: var(--bb-ink);
  max-width: 22ch;
  text-wrap: balance;
}

.bb-audience__title-accent {
  position: relative;
  display: inline-block;
  color: var(--color-blue);
  white-space: nowrap;
}

.bb-audience__title-accent::after {
  content: "" !important;
  position: absolute !important;
  bottom: 4px !important;
  left: -4px !important;
  right: -4px !important;
  height: 16px !important;
  background: rgba(47, 123, 255, 0.35) !important;
  background-image: none !important;
  border-radius: 4px !important;
  z-index: 0 !important;
  display: block !important;
  pointer-events: none;
  /* Animation : la barre se déploie de gauche à droite au scroll */
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 1.1s cubic-bezier(0.22, 1, 0.36, 1) 0.2s;
}

.bb-audience.is-in-view .bb-audience__title-accent::after {
  transform: scaleX(1);
}

.bb-audience__subtitle {
  font-size: 17px;
  line-height: 1.65;
  margin: 0 auto;
  color: var(--bb-ink-soft);
  max-width: 660px;
}

/* États initiaux header (animés au is-in-view) */
@media (prefers-reduced-motion: no-preference) {
  .bb-audience__kicker,
  .bb-audience__title,
  .bb-audience__subtitle {
    opacity: 0;
    transform: translateY(28px);
    filter: blur(6px);
    transition:
      opacity 0.9s var(--bb-ease),
      transform 1s var(--bb-ease),
      filter 0.9s var(--bb-ease);
  }

  .bb-audience.is-in-view .bb-audience__kicker   { opacity: 1; transform: none; filter: none; transition-delay: 0.05s; }
  .bb-audience.is-in-view .bb-audience__title    { opacity: 1; transform: none; filter: none; transition-delay: 0.18s; }
  .bb-audience.is-in-view .bb-audience__subtitle { opacity: 1; transform: none; filter: none; transition-delay: 0.32s; }
}

/* =========================================================================
   TRACK + BARRE CENTRALE
   ========================================================================= */
.bb-audience__track {
  position: relative;
  max-width: 1100px;
  margin: 0 auto;
}

.bb-audience__line {
  position: absolute;
  left: 50%;
  top: 0;
  bottom: 0;
  width: 2px;
  transform: translateX(-50%);
  pointer-events: none;
  z-index: 1;
}

/* Guide pointillé toujours visible (subtil) */
.bb-audience__line-guide {
  position: absolute;
  inset: 0;
  background-image: linear-gradient(to bottom, rgba(var(--color-blue-rgb), 0.25) 50%, transparent 50%);
  background-size: 1px 8px;
  opacity: 0.5;
}

/* Tracé bleu solide qui se dessine au scroll */
.bb-audience__line-trace {
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(var(--color-blue-rgb), 0.4) 0%,
    var(--color-blue) 8%,
    var(--color-blue-bright) 50%,
    var(--color-blue) 92%,
    rgba(var(--color-blue-rgb), 0.4) 100%
  );
  border-radius: 2px;
  transform-origin: top center;
  transform: scaleY(var(--line-progress, 0));
  box-shadow: 0 0 10px rgba(var(--color-blue-rgb), 0.30);
}

/* Point lumineux qui suit le scroll */
.bb-audience__line-pulse {
  position: absolute;
  top: calc(var(--line-progress, 0) * 100%);
  left: 50%;
  margin-left: -6px;
  margin-top: -6px;
  width: 12px;
  height: 12px;
  border-radius: 999px;
  background: var(--color-blue-bright);
  box-shadow:
    0 0 0 4px #FFFFFF,
    0 0 0 6px rgba(var(--color-blue-rgb), 0.18),
    0 0 18px rgba(47, 123, 255, 0.65);
  opacity: 0;
  transition: opacity 0.5s var(--bb-ease);
  z-index: 3;
}

.bb-audience.is-in-view .bb-audience__line-pulse {
  opacity: 1;
}

/* =========================================================================
   ROWS — zigzag gauche/droite
   ========================================================================= */
.bb-audience__row {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  min-height: 300px;
  padding: 40px 0;
}

.bb-audience__row + .bb-audience__row {
  margin-top: 20px;
}

/* NODE — pastille bleue au centre */
.bb-audience__node {
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%) scale(0.4);
  width: 56px;
  height: 56px;
  border-radius: 999px;
  background: #FFFFFF;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow:
    0 0 0 5px #FFFFFF,
    0 8px 22px rgba(var(--color-blue-rgb), 0.22),
    0 0 0 1px rgba(var(--color-blue-rgb), 0.30);
  opacity: 0;
  transition: opacity 0.5s var(--bb-ease), transform 0.6s var(--bb-ease);
  z-index: 4;
}

.bb-audience__node::before {
  content: "";
  position: absolute;
  inset: 6px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--color-blue) 0%, var(--color-blue-bright) 100%);
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.30),
    inset 0 -2px 4px rgba(7, 26, 61, 0.18);
}

.bb-audience__node-num {
  position: relative;
  z-index: 2;
  color: #FFFFFF;
  font-family: var(--bb-font);
  font-size: 16px;
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 1;
}

.bb-audience__row.is-active .bb-audience__node {
  opacity: 1;
  transform: translate(-50%, -50%) scale(1);
  transition-delay: 0.15s;
}

/* CARD — style page d'accueil */
.bb-audience__card {
  position: relative;
  padding: 32px 30px 28px;
  border-radius: var(--bb-radius);
  background: linear-gradient(180deg, #FFFFFF 0%, #FAFBFD 100%);
  border: 1px solid var(--bb-line);
  box-shadow: var(--bb-shadow-sm);
  overflow: hidden;
  isolation: isolate;
  transition:
    transform 0.5s var(--bb-ease),
    box-shadow 0.5s ease,
    border-color 0.5s ease,
    opacity 0.85s var(--bb-ease);
}

/* Bordure dégradée au hover (identique home) */
.bb-audience__card::before {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: inherit;
  padding: 1px;
  background: linear-gradient(135deg, rgba(var(--color-blue-rgb), 0.6), rgba(47, 123, 255, 0.3) 40%, transparent 70%);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
          mask-composite: exclude;
  opacity: 0;
  transition: opacity 0.4s ease;
  pointer-events: none;
  z-index: 1;
}

.bb-audience__card:hover {
  transform: translateY(-6px);
  border-color: rgba(var(--color-blue-rgb), 0.18);
  box-shadow:
    0 30px 70px rgba(11, 27, 43, 0.10),
    0 8px 20px rgba(var(--color-blue-rgb), 0.10);
}

.bb-audience__card:hover::before {
  opacity: 1;
}

/* POSITIONNEMENT GAUCHE / DROITE */
.bb-audience__row--left .bb-audience__card {
  grid-column: 1;
  margin-right: 80px;
}

.bb-audience__row--right .bb-audience__card {
  grid-column: 2;
  margin-left: 80px;
}

/* État initial des cards : slide depuis leur côté */
@media (prefers-reduced-motion: no-preference) {
  .bb-audience__row--left .bb-audience__card {
    opacity: 0;
    transform: translateX(-40px);
  }

  .bb-audience__row--right .bb-audience__card {
    opacity: 0;
    transform: translateX(40px);
  }

  .bb-audience__row.is-active .bb-audience__card {
    opacity: 1;
    transform: translateX(0);
  }
}

/* STEP TAG (Profil 01, 02, 03) */
.bb-audience__step {
  display: inline-block;
  margin: 0 0 16px;
  padding: 5px 12px;
  border-radius: 999px;
  background: rgba(var(--color-blue-rgb), 0.08);
  border: 1px solid rgba(var(--color-blue-rgb), 0.16);
  color: var(--color-blue);
  font-family: var(--bb-font);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  line-height: 1;
  position: relative;
  z-index: 2;
}

/* TITRE DE LA CARD */
.bb-audience__cardTitle {
  position: relative;
  font-family: var(--bb-font);
  font-size: 22px;
  font-weight: 800;
  line-height: 1.22;
  letter-spacing: -0.015em;
  margin: 0 0 12px;
  color: var(--bb-ink);
  text-wrap: balance;
  z-index: 2;
}

/* DESCRIPTION */
.bb-audience__cardText {
  position: relative;
  font-family: var(--bb-font);
  font-size: 14.5px;
  line-height: 1.7;
  margin: 0 0 22px;
  color: var(--bb-ink-soft);
  z-index: 2;
}

/* LIST PUCES */
.bb-audience__list {
  position: relative;
  list-style: none;
  padding: 18px 0 0;
  margin: 0;
  display: grid;
  gap: 11px;
  border-top: 1px solid var(--bb-line);
  z-index: 2;
}

.bb-audience__list li {
  position: relative;
  padding: 0 0 0 28px;
  color: var(--bb-ink);
  font-family: var(--bb-font);
  font-size: 13.5px;
  font-weight: 500;
  line-height: 1.55;
  margin: 0;
}

/* Puce : cercle bleu dégradé + checkmark blanc */
.bb-audience__list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.30em;
  width: 17px;
  height: 17px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--color-blue) 0%, var(--color-blue-bright) 100%);
  box-shadow:
    0 4px 10px rgba(var(--color-blue-rgb), 0.20),
    inset 0 1px 0 rgba(255, 255, 255, 0.25);
}

.bb-audience__list li::after {
  content: "";
  position: absolute;
  left: 5px;
  top: calc(0.30em + 5px);
  width: 4px;
  height: 7px;
  border-right: 1.7px solid #FFFFFF;
  border-bottom: 1.7px solid #FFFFFF;
  transform: rotate(45deg);
}

/* =========================================================================
   RESPONSIVE — tablette
   ========================================================================= */
@media (max-width: 980px) {
  .bb-audience__inner { padding: 90px 0; }
  .bb-audience__head { margin-bottom: 60px; }

  .bb-audience__row--left .bb-audience__card,
  .bb-audience__row--right .bb-audience__card {
    margin-left: 0;
    margin-right: 0;
  }
}

/* =========================================================================
   RESPONSIVE — mobile (vertical, ligne à gauche)
   ========================================================================= */
@media (max-width: 760px) {
  .bb-audience__inner { padding: 72px 0; }
  .bb-audience__head  { margin-bottom: 48px; }

  /* La ligne bascule à gauche */
  .bb-audience__line {
    left: 26px;
    transform: none;
  }

  .bb-audience__row {
    grid-template-columns: 1fr;
    padding: 22px 0 22px 64px;
    min-height: 0;
  }

  .bb-audience__row + .bb-audience__row {
    margin-top: 12px;
  }

  .bb-audience__row--left .bb-audience__card,
  .bb-audience__row--right .bb-audience__card {
    grid-column: 1;
    margin: 0;
  }

  /* Tous les nodes à gauche, sur la ligne */
  .bb-audience__node {
    left: 26px;
    top: 56px;
    transform: translate(-50%, -50%) scale(0.4);
    width: 44px;
    height: 44px;
  }

  .bb-audience__row.is-active .bb-audience__node {
    transform: translate(-50%, -50%) scale(1);
  }

  .bb-audience__node-num { font-size: 13px; }

  /* Animation latérale → animation verticale sur mobile */
  @media (prefers-reduced-motion: no-preference) {
    .bb-audience__row--left .bb-audience__card,
    .bb-audience__row--right .bb-audience__card {
      transform: translateY(28px);
    }
    .bb-audience__row.is-active .bb-audience__card {
      transform: translateY(0);
    }
  }

  .bb-audience__cardTitle { font-size: 20px; }
  .bb-audience__card      { padding: 26px 22px 22px; }
}

/* =========================================================================
   REDUCED MOTION
   ========================================================================= */
@media (prefers-reduced-motion: reduce) {
  .bb-audience *,
  .bb-audience *::before,
  .bb-audience *::after {
    animation: none !important;
    transition-duration: 0.1s !important;
  }

  .bb-audience {
    --line-progress: 1;
  }

  .bb-audience__kicker,
  .bb-audience__title,
  .bb-audience__subtitle,
  .bb-audience__card,
  .bb-audience__node,
  .bb-audience__line-pulse {
    opacity: 1 !important;
    transform: none !important;
    filter: none !important;
  }

  .bb-audience__node {
    transform: translate(-50%, -50%) !important;
  }

  .bb-audience__title-accent::after {
    transform: scaleX(1) !important;
  }
}

/* =========================================================================
   DÉFENSIF WORDPRESS / ELEMENTOR
   ========================================================================= */
.bb-audience__cardTitle::before,
.bb-audience__cardTitle::after,
.bb-audience__cardText::before,
.bb-audience__cardText::after,
.bb-audience__step::before,
.bb-audience__step::after,
.bb-audience__subtitle::before,
.bb-audience__subtitle::after {
  content: none;
  display: none;
}